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Vermeer Corporation Product Manager in Greenville, South Carolina

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do More ® .

Job Summary

The Product Manager establishes the strategic direction for a product line or group of product lines within a strategic business unit based upon information from market research, sales groups, customer input, conducting competitive and market analysis of the markets or product lines. This role supports the execution of business plan by delivering market research, product specifications and managing product release cycles. This position determines market position for the product line(s) and meeting revenue and profitability goals of the assigned product line(s) within the strategic business unit.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  1. Demonstrate the Vermeer characteristics of caring culture, demonstrating agility, customer focused, and stewardship and model the associated behaviors.

    1. Manage the entire product life cycle including market evaluation using market research. Develop market growth strategies for product line(s) based on competitive market evaluation and analysis. Perform buy, build or partner analysis for potential products in the defined market segment.

    2. Define product strategy and roadmap through creation of product specifications and product release cycle. Set pricing to meet revenue and profitability goals, create monthly revenue forecast, and create overall budget for the market/product line.

    3. Plan, create and implement go to market plan and strategies through inter-departmental support teams i.e. sales, marketing, finance, purchasing, product safety, production, engineering, quality and technical support teams. Develop product position and message for the product line(s) considering competitive positioning and win/loss analysis.

    4. Organize and attend meetings, focus groups, and tradeshows to represent product line(s). Visit current and potential customers to partake in Voice of Customer and dealer relations activities. Develop product portfolio and prioritize opportunities.

    5. Evaluate ROI. Develop and present growth strategies to management and peers. Prioritize opportunities within the product portfolio to enhance market share and optimize profitability within the product line. Implement strategies to execute the product marketing plans to support the segment revenue goals.

    6. Analyze potential partner relationships for the product. Manage alliance partners within the product segment.

    Education and/or Experience

  • Bachelor's degree with a marketing, engineering, or business major.

  • Minimum of 5 years of related experience including business and product development, research skills, and customer retention skills, preferred; and/or equivalent combination of education and experience, required.

    Other Skills and Abilities

  • Knowledge of market research and assessment, product strategy, business planning, project planning for all assigned products, sales planning and execution.

    • Ability to effectively manage products and services strategy and vision to positively impact sales goals, thorough growth in market share and accurate determination of ROI.

    • Ability to provide informative and professional assistance when working with the public/customers and co-workers.

    • Ability to maintain positive interpersonal relationships, which encourage openness with customers and peers using exceptional reasoning and problem solving skills.

    • Ability to produce accurate, professional and error free documents.

    • Demonstration of good verbal and written communication skills. Solid coaching, listening and networking skills.

    • Strong skills in reading technical documents, financial calculations, understanding industry trends and drivers, understanding of technical make up of products and services.

    • Understanding of technology, ability to put plans together, ability to document reality and strategies in response to the knowledge of product development, financial and market considerations.

    • Ability to handle confidential information, such as divisional and corporate P & L, product development plans, and budgets.


Up to 50% domestic and/or international travel by car or plane may be required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact Team Member Solutions in human resources at (641) 621-8767 or at

Why Vermeer?

Our reach is global, our impact is personal. By joining Vermeer, you won’t just be making the right step for your career. You’ll be making a real, personal impact on our people, our customers and our world.

Impact Our People: You’ll find teams of hardworking people who take pride in their work, pride in each other and pride in the principles that guide them. Our team members are diverse, talented and driven to continuously learn, improve and innovate, both for our company and for their careers.

Impact Our Customers: Whether our customers are operating small stump cutters in their backyard or giant surface mining equipment in Australia, they make progress happen. Our team members are constantly turning up new possibilities and collaboratively innovating to keep our customers and the people they serve on the leading-edge of progress around the world.

Impact Our World: At Vermeer, we believe in giving back and helping people and communities. We’ve held that belief from our founding in 1948. Our reach extends from offering impressive benefits that help our team members and their families live well, to supporting our local communities through volunteer and community investment programs. Our impact is also experienced by the way our customers use Vermeer products to make a difference. Vermeer equipment is used all around the world to keep people connected to life necessities, such as water and electricity, harvest the feed that nourishes a vibrant food supply and effectively manage precious natural resources that improve our quality of life.